1. There's going to be a doll who looks almost 100% like you - If no charscter dolls are your mini me, then check out Truly Me and if no one fits your style then head down to Create Your Own where there's always a way to create a doll 100% you.
2. AG can teach you - In the GOTY books, GOTYs teach girls to follow their dreams, never give up, fight for what you believe in and to stand up to bullies. In the BeForever/Historical books, Historical characters teach girls about life during wars, slavery, Victorian time periods, etc. and it's very important for people to learn about this stuff. Plus, if your History teacher asks a question about a time period an AG doll was from you can answer the question with the right answer just because of AG.
3. Diverse dolls - From Caucasian to Asian to Korean to African American. Even though many AG fans can disagree with this, AG's dolls are very diverse. With different face molds (to represent different cultures) and with different skin tones. Also, different hair types, hair colors. Eye colors aren't too diverse at AG. The stories are also very different too. AG makes it clear in a few AG books which cultures different AG characters are apart of like Ivy (she's Chinese), Z (she's Korean), Elizabeth (she's British) and Luciana (she's Cuban, Spanish and I think Mexican too). Also the locations where the AG characters live (most live in the US btw).