• Admin

American Girl Sales DROP!


Mattel just reported their sales for Quarter 1, and guess how American Girl did?

"For the first quarter, worldwide gross sales for American Girl Brands®, which offers American Girl-branded products directly to consumers, were $82.2 million, down 12% as reported and in constant currency, versus the prior year's first quarter."

I know they just came out with a bunch of dolls, but A- permapanty boycott and B- there are more hobbies than singers and dancers!

Why do you think AG's sales dropped?


921 views0 comments

Recent Posts

See All

It's that time of year: store events for the Girl of the Year 2023, Kavi Sharma, are coming on American Girl's store pages! While key details about her story have been left out, it's still nice to see