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American Girl Sales DROP!

Mattel just reported their sales for Quarter 1, and guess how American Girl did?

"For the first quarter, worldwide gross sales for American Girl Brands®, which offers American Girl-branded products directly to consumers, were $82.2 million, down 12% as reported and in constant currency, versus the prior year's first quarter."

I know they just came out with a bunch of dolls, but A- permapanty boycott and B- there are more hobbies than singers and dancers!

Why do you think AG's sales dropped?

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