American Girl’s New CEO
- Admin
- May 7, 2019
- 1 min read
American Girl has a new CEO! Her name is Jamie Cygielman, and she is a veteran marketing executive, with her last job being the Chief Marketing Officer of Iconix Brands.
The president of Mattel, Richard Dickson, said that “Jamie has deep customer insight, a strong track record of driving effective business turnarounds, and deep expertise in experiential marketing, all of which make her uniquely suited to recapture the momentum and maximize the full potential of American Girl as we continue to transform Mattel into an IP-driven, high-performing toy company.”
It doesn’t sound like Richard is wrong! Jamie was General Manager at Madame Alexander, where she successfully led a brand turnaround, as well as boosting Thomas and Friends to the #1 preschool brand.
Jamie said this about American Girl: “American Girl is a beloved brand whose legacy of inspiring girls to develop a strong sense of character through creative play and imagination is more relevant than ever,” said Ms. Cygielman. ”I look forward to partnering with Richard and the entire team to unlock the full potential of this storied brand.”
As always, I’m wishing for the best! It sounds like Jamie is just the right person to turn American Girl around, so I’m hoping it happens!
If you have stable income and want to live abroad without needing to work in your new country, I recommend looking into residence for financially independent person programs for financially independent individuals. I found a great overview that explained which countries offer these permits, and the requirements were not as strict as I expected. It’s a good solution for retirees, freelancers, or anyone with passive income. I had no idea this was even an option, but now it’s something I’m seriously considering.
The appointment of a new CEO for American Girl is an exciting development, especially for a brand with such a strong legacy. Leadership changes like this often bring fresh strategies to connect with new and existing audiences. Leveraging outreach in SEO could play a key role in amplifying their vision and highlighting upcoming innovations. By targeting family blogs, toy industry platforms, and online communities passionate about the brand, they could strengthen their digital presence and reach more fans. Combining innovative leadership with smart outreach ensures American Girl continues to resonate with its audience while evolving in the digital space.
Leadership transitions often bring fresh perspectives and exciting opportunities for growth. With a brand as iconic as American Girl, a new CEO has the potential to reimagine strategies while staying true to the company’s core values. It’s a lot like refining an online presence—balancing tradition with innovation. Strategic tools, such as Link here, are essential for navigating this balance, ensuring visibility, and connecting with the right audience. Just as a strong leader sets a clear vision for a company, effective digital strategies rely on thoughtful planning and consistent execution to drive long-term success.
A good marketer can really do wonders for a company. We thought about how we can improve the performance and statistics of our site. And I'm glad that we were advised to buy guest posts for our brand. High-quality backlinks and a well-designed strategy brought good results. Our site has become more popular and in a short time the number of customers has increased. We still cooperate with the guys and it helps us a lot in our work.
Very interesting, thanks!