American Girl Sales Rise!
American Girl's sales rose 22% in Quarter 1 of 2021!
This is the second quarter in a row that American Girl's sales rose, following Quarter 4 of 2020's growth of 9%. I can assume that Kira and, in the later months of the quarter, the Truly Me Street Chic dolls caused a buying boom in American Girl. I'm glad they seem to be a big hit!