American Girl Sales Rise!
- Admin
- Apr 22, 2021
- 1 min read
American Girl's sales rose 22% in Quarter 1 of 2021!
This is the second quarter in a row that American Girl's sales rose, following Quarter 4 of 2020's growth of 9%. I can assume that Kira and, in the later months of the quarter, the Truly Me Street Chic dolls caused a buying boom in American Girl. I'm glad they seem to be a big hit!
I sooooo wish they'll bring them back to 68$.
LOL :( I thought it said American Girl Stores rise like there making ones in the states that the stores closed in but then I looked again :/.
Yay!!
Oh yay! I'm so glad.
Mattel's sales in general were almost 2 million above estimates, so even tho it's early to say, ag could be having the start of a recovery. Even though collectors may not like some of the recent changes, something seems to be working and I'm glad. Hopefully the release of World by Us will give them more publicity, and even better sales