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American Girl Sales Rise!

American Girl's sales rose 22% in Quarter 1 of 2021!


This is the second quarter in a row that American Girl's sales rose, following Quarter 4 of 2020's growth of 9%. I can assume that Kira and, in the later months of the quarter, the Truly Me Street Chic dolls caused a buying boom in American Girl. I'm glad they seem to be a big hit!

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AmericanGirl101
AmericanGirl101
Apr 30, 2021

I sooooo wish they'll bring them back to 68$.

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AmericanGirl101
AmericanGirl101
Apr 30, 2021

LOL :( I thought it said American Girl Stores rise like there making ones in the states that the stores closed in but then I looked again :/.

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Lauren M.
Lauren M.
Apr 23, 2021

Yay!!

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LovegoodDolls
LovegoodDolls
Apr 23, 2021

Oh yay! I'm so glad.

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dealp19
dealp19
Apr 23, 2021

Mattel's sales in general were almost 2 million above estimates, so even tho it's early to say, ag could be having the start of a recovery. Even though collectors may not like some of the recent changes, something seems to be working and I'm glad. Hopefully the release of World by Us will give them more publicity, and even better sales

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