When AG (Present Company back then) was founded, it was by a sweet 40-something lady who wanted to teach little girls about the country they lived in, not a million dollar company It was ALL about the historical dolls and their wasn't a TM, GOTY, CYO, or CC to be found. Now, AG is ALL about the modern dolls, only taking a break to showcase the newest BeForever dolls, Maryellen, Nanea, Julie, Melody and soon, Courtney. Every year AG cubes at least one BeForever doll and this is clearly the reason why AG is suffering financially. One of the reasons moms buy $100 dolls is because they remember how much fun they had as a kid with their Molly/ Samantha/ Kirsten and they want to buy their kid the same thing they had fun with as a kid ( its also the reason my little sister has 500 Barbies) Now that the original trio is gone, mothers who loved their dolls aren't shopping at AG because they can't find the very same doll that they had as a kid. So, AG, if you want revenue, you gotta get what the crowd wants. Focus on the historical dolls/ BeForever, not yet another Truly Me!
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Oh, I've seen The Queen's Treasures on Amazon. I'll try it out.
@AG4EsmeandEver Actually, the Truly Me line DID come out under Pleasant Company. The Truly Me line (originally the American Girl of Today line) debuted in 1995 with 20 dolls. So technically, they aren’t forgetting their past with the Truly Me line. And, technically if you put a truly me doll into one of the Historical character’s outfits and it would basically be a historical, and same with all the other dolls.