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American Girl's Plans For The Future


Despite American Girl's sales dipping, they still have plans for this summer! Here's a summary of what they plan to do: "This summer, some of the work on our plan will be revealed with a much broader merchandising strategy launching this fall. This will include new product introductions, in line architecture, the launch of additional experiences in our New York and Chicago flagship stores and a completely new digital consumer engagement system. All this will be supported by marketing plans and YouTube content with influencers."

So basically, this means new stuff, store updates and new digital content. Nice! Let's hope this works...


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