top of page
  • Writer's pictureAdmin

2023 American Girl Benefit Sale Tickets Go On Sale May 10th

We are just two months away from the first in-person American Girl Benefit Sale since 2019! After three years of online sales during the pandemic, the sale will return to The Madison Children's Museum has sent out an email with more details about this year's sale, including the day tickets will be on sale - May 10th!

The sale will take place on June 24 and June 25 at the Alliant Energy Center's Exhibition Hall.

Saturday, June 24: Saturday will have the best selection, with everything priced to go! Saturday will be the better shopping experience, particularly for those coming with kids.

Saturday Early Entry Shopper Ticket: $100, allows entry before 9 am, with timed entry group to be assigned by lottery. Each Early Entry Shopper ticket holder may buy up to the Saturday per-ticket item limit. Limit 2 tickets per household.

Saturday General Entry Shopper Ticket: $20, allows entry after 9 am, with timed entry group to be assigned by lottery. Each General Entry Shopper ticket holder may buy up to the Saturday per-ticket item limit. Limit 4 tickets per household.

Saturday Companion Ticket: $5, Must be purchased with a Shopper ticket, and allows for entry at the same time as the Shopper. The Companion ticket holder CANNOT make purchases at the sale and DOES NOT increase the item limit for the Shopper. Limit 6 per household.

Sunday, June 25: Sunday will have higher limits on the number of items each shopper can buy. However, inventory may be VERY limited, and dolls may sell out before all Sunday tickets are used.

Sunday Early Entry Shopper Ticket: $20, allows entry before 9 am, with timed entry group to be assigned by lottery. Each Shopper ticket holder may buy up to the Sunday per-ticket item limit. Note that Sunday inventory may be VERY limited. Limit 2 tickets per household.

Sunday General Entry Shopper Ticket: $5, allows entry after 9 am, with timed entry group to be assigned by lottery. Each Shopper ticket holder may buy up to the Sunday per-ticket item limit. Note that Sunday inventory may be very limited. Limit 4 tickets per household. 

Sunday Companion Ticket: $1, Must be purchased with a Shopper ticket, and allows for entry at the same time as the Shopper. The Companion ticket holder CANNOT make purchases and DOES NOT increase the item limit for the Shopper. Limit 6 per household.

Sale entry times

  • Ticket Entry Groups will be assigned by lottery and announced by May 24

  • The initial entry group assignment will NOT include your exact entry time. This is a new sale location and many things have changed so we aren't ready to predict how many people we can admit/check out every 15 minutes. Instead, your entry group will have an entry group letter (A–G) and a sub-group number (1–4). A-1 group enters first, followed by A-2, and so on...

  • Example: Aviva buys a Saturday General Entry ticket and is assigned the entry group B-2. She knows will enter the sale after Kelley who has an A-4 ticket, but before Lucas who has a B-3 ticket, or Moira who has an E-1 ticket.

  • By June 15 we will release an estimate of what time each entry group is expected to be able to enter the sale. (Before then, you can take a pretty good guess based on your entry group letter, A–G). We will also post live updates on the day of the sale on our social media pages. More information on that will be announced by June 15 as well.

Ticket format


  • All AGBS tickets will be electronic e-tickets, distributed by email. No physical/paper tickets will be mailed. At your entry time, you will show your e-ticket barcode on your phone or you may print your ticket at home and show that printed barcode. We will scan the barcodes.

  • All tickets are non-refundable; transfers may be made via the MyAGBS website.



  • If you buy a ticket and discover you cannot attend, you may donate your ticket back to AGBS or you may transfer your ticket to another person via our online MyAGBS ticket exchange system.

  • All ticket transfers must be completed by June 16. Tickets will thereafter be frozen in MyAGBS to their owners.

  • You may only sell unwanted tickets for the same price that you originally paid for them, as per our longstanding policy. No scalping. All purchase arrangements between shoppers are made at your own risk.

  • Official barcoded e-tickets will be emailed on June 20. These will be the barcodes you must show for entry to the sale.

  • TICKETS ARE NON-REFUNDABLE. You cannot get a refund on your ticket if you cannot attend, nor due to limited/sold-out inventory, nor for any other reason.

Important notes!

Tickets are limited! Demand for tickets this year is high, and we expect tickets to sell out quickly. We may or may not be able to release additional tickets after May 10 or on the day of the sale.

  • As in previous years we will not release a list of items which will be in the sale and cannot answer questions about the availability of individual items. We will release an initial estimate of the limits on 18" dolls before tickets go on sale.

  • Don't wait until Sunday to shop. We're pricing items to sell on Saturday. Sunday used to feature markdowns in prior years, but this year is different: we expect little to no discounting. The Sunday inventory may be VERY limited and many items, including dolls, may sell out before all Sunday tickets are used.


P.S: If anyone is going to the sale and would like to send pictures to be featured on AGDN of the sale, please email sydney@americangirldollnews.com!



625 views7 comments

Recent Posts

See All

American Girl Berry Member Shopping Event

American Girl is having a Berry member-exclusive shopping event at American Girl stores on June 2 for 90 minutes before the store opens. At this exclusive event, there will be: AN EXCLUSIVE FIRST LOOK

bottom of page