A statistics website, Statista, just posted a survey detailing brand awareness for American Girl. Out of a sample size of 829 people, 71% knew of the American Girl brand, while it had a 33% popularity rating, 24% usage rating, 20% loyalty rating and 26% buzz rating. The survey was conducted in September 2023.
I just heard a rumor on the American Girl Reddit page that a user went to the American Girl store in LA, and an employee told her there is a rumor going around that the Girl of the Year 2025, rumored
While American Girl has been integrated in the full Mattel brand, exact sales for the brand have not been reported for Quarter 1 of 2024. However, probably driven by the new Disney Princess and Truly