American Girl's fourth-quarter and full year 2023 financial report has released:
In the fourth quarter of 2023, Net Sales in the American Girl® segment decreased 6% as reported and in constant currency.
In 2023 overall, Net Sales in the American Girl segment decreased 9% as reported and in constant currency.
As of this year, Mattel is integrating American Girl's sales with Mattel's sales overall, so they will not be separately reported. However, we will still be able to tell if it is declining or growing.