Mattel just had their investor presentation for AG for 2024 - here's what was announced!
Building on the success of the Barbie premium doll that was released for pre-order last year, there will be more American Girl x Barbie products released this year.
More collaborations with unspecified brands are in the works.
As previously announced, Paramount Pictures is making an American Girl movie and AG's stores will continue to operate.
And the biggest news of the presentation ... Girl of the Year 2025, rumored to be named Summer McKinny, will be released in September 2024! She will also have a animal theme, as hinted by this logo.