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American Girl Quarter 1 2023 Sales Report

American Girl's sales dropped only 5% in quarter 1 of 2023. While the drop still isn't good, it is very impressive that sales only dropped that much, as they have been dropping with higher percentage rates in earlier months, and they dropped 22% in quarter 1 of 2022.


It seems like Kavi, Isabel and Nicki are doing well! What items do you hope to see from AG next?

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We would like to see the historical girls Kirsten,Samantha,Molly,.Addy,Felicity,Caroline,Cecile,Marie-Grace,Kaya ,Josefina and Ruth,Elizabeth,Nellie,Emily and all their full lines be available once again, put historical history in the back of all the newer girls books. Us older fans have many of the original dolls and would love to add to the collections. Also would like all the books for all the girl of the year dolls. It is almost impossible to find these books anyway.

Marilyn and Marion

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Reese Bailey
Reese Bailey
Apr 27, 2023

I really wish that AG would bring back some of the more historical Beforever’s, what I mean by that is like dolls from the 1800s, I just LOVE Elizabeth‘s collection, although the historical aspect of Beforever isn’t really as in tune with the demographic their trying to reach.

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Katie Cadet
Katie Cadet
Apr 27, 2023

I want to see the Live-Action American girl Corinne Tan Movie Next?

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dollybee
dollybee
Apr 27, 2023

my kid likes the 90s dolls because they are relatable to them now still. hope to see Kirsten or some other historical come back.

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AG By the Bay
AG By the Bay
Apr 27, 2023

I really want some more big ticket items to relase! Maybe something simmilar too the Surf bus!

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