American Girl's 2021 Girl of the Year doll is Kira Bailey.
The new doll, which debuted today on "Good Morning America," hopes to make a difference through wildlife protection and climate change action. Kira is a nurturing and inquisitive 10-year-old who cares deeply for animals and the environment.
In her story, Kira looks after an orphaned koala joey and faces a bushfire that's threatening her great-aunts' wildlife sanctuary in Australia.
Jamie Cygielman, general manager of American Girl, said Kira joins characters whose stories "reflect the realities of the times."
"As we all witnessed the bushfires rage in Australia last year and start up again this September, and the devastating wildfires in the western United States, we knew it was important to focus Kira’s story on the major conservation and climate challenges facing our planet today -- causes that are extremely important to today’s youth," Cygielman said. "Through Kira, we hope our fans will learn that we all have a part to play in taking positive action for our planet."