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American Girl's Plans for 2023: Kit, GOTY 2024, Collector Line

At the Mattel shareholder meeting, American Girl has revealed their plans for 2024! Here's everything you need to know:

  • American Girl wants to create more character stories that speak to "a wider audience".

  • To bring more value to the Girl of the Year during the holiday season, American Girl will introduce GOTYs from 2024 and beyond ahead of the holiday season, "which allows us to own the conversation early and then target more occasions to promote high-value companion accessories and playsets throughout the year."

  • American Girl will create "fewer, more experiential stores that are both memory-making for our fans and profitable for the brand.", including the LA store opening between April and June of 2023.

  • My suspicions were correct: Kit is coming back!

  • More Collector dolls will be released, in addition to collaborations with Swarovski, Harry Potter, the NFL, and "a big announcement coming later this year".




What does everyone think? I'm excited for Kit, crossing my fingers that Charlotte and Nashville don't close, and making plans with my roommate to go check out 2024's Girl of the Year during her early debut.

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107件のコメント


I wonder what they mean by "wider audience". This could either mean more racial diversity or broader age brackets. I hope it's the former and not the latter. I like the innocence of AG. I don't want more adult themed stories even if there is this weird push for older stuff to be for adults. Honestly, I end up hating brands that do this.

I am not fond of them doing more stuff for Harry Potter. I'm so sad at how dismissive the world and the company is towards trans issues. So sad.

いいね!

Nana Loves Dolls
Nana Loves Dolls
2023年3月10日

I love my Kit, but she is a BeForever. I prefer her shorter hair as it seems to me to be a more accurate replica of a bobbed haircut and stays nicer because it clears her collar. The opinion of other fans may differ. I would love to have the opportunity to purchase some of Kit's hard-to-find outfits.

いいね!

PaisleySaigeAG
PaisleySaigeAG
2023年3月10日

The most intriguing thing to me is that they are already releasing a clue for GOTY 2024 and that she'll be coming out early. Her logo looks like wheat to me. Maybe she lives on a farm? Maybe her family owns a bakery? Maybe she's from Kansas? I hope this image means she's going to have long hair, like Kanani long.

いいね!
返信先

Oooh, I really hope she lives on a farm! That would be amazing! I highly doubt it though, because Blaire Wilson was the last farm girl, and I think that would be to recent. I really hope she has Kanani long hair though, it would be so fun to play around with since I don't have any dolls with long hair myself.

いいね!

AGKirsten09
AGKirsten09
2023年3月10日

They also said something about a character returning from the archives. Do you think this could be Kirsten?

いいね!
返信先

Yes, it is definitely Kirsten. She is re-releasing this summer.

いいね!

dollybee
dollybee
2023年3月09日

I'm so happy Kit is in her original outfit!!! and it always made sense to get GOTYs for christmas!

いいね!
返信先

Me too. I am sad about some of the stores closing though.

いいね!
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