American Girl's sales dropped 6% from last year in the third quarter of 2022 (July-September). While this seems not that good at a glance, I honestly think they're doing pretty good if you consider the rising costs of living essentials which can cause things that aren't essential to living- like expensive dolls- to be out of reach for many Americans. I would have expected a bigger drop, especially considering this stuff and that quarter 2 had a 19% drop.
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I worry about AG's business. Their are always dropping. I have been ordering from them more one reason: cause I want too🤪 and two: I want AG to stay in business.
Do you think the sales have something to do with the numbers?