American Girl Sales Rise for Fourth Consecutive Quarter

Mattel just announced that American Girl is experiencing a positive sales trend. In Quarter 3 of 2025 (July to September), American Girl experienced its fourth consecutive quarter of growth, meaning sales have been rising for the last year. In the face of other dolls like Barbie and Polly Pocket struggling, and the overall Mattel company experiencing a slip in sales - American Girl is experiencing a bright spot.