American Girl has also confirmed that their store in San Francisco is closing in addition to Houston, Texas on February 13. The store opened in 2013, so it could either be lease issues or property issues as the Stanford Mall is also changing.
I also noticed that both of these stores were the last stores to close where there's 2 stores in 1 state. I heard a rumor on a board that this closure was not caused by lease issues, so maybe AG just wants one store per state? Either way this is very sad.
Stanford is a very in-demand mall. There are almost no vacant spots and they kick out tenants every year for new ones. The AG store had Flexa (a high end european childrens furniture store) attached to it and both will close to make way for an Arhaus (high end furniture). This is in addition to a large Pottery Barn and a soon-to-open flagship Restoration Hardware. The mall clearly wants to be a destination for home goods/furniture. Fankly I'm glad to see AG go because I think the stores are ugly and sort of feel cheap and low-end. Pottery Barn Kids already has Gotz dolls which is the original maker of AG dolls and they are better. A full AG store…
this is so sad for all the little girls that love American girl .....my grand daughters will be soooooo sad. We had so much fun going there...it's a shame,
I heard from someone that an employee from the Seattle American Girl store and that they are eventually closing all but the Flagship stores in the next 5-10 years, and that was back in 2021. Now when I asked one of store managers at the Columbus store about that, she seemed confident that it was a numbers game and their profits in the Columbus store were well above where they needed to be. So i guess time will tell.
I should also mention that the AG person told my friend(another fellow collector) that the stores were never meant to permanent. They opened them as a marketing strategy to get more people interested in the brand, which makes sense but my…
so sad !! It was my favorite daughter ‘s place to get her New Year or Birthday’s gift!!! Her dad and I were happy to go to this store for her shopping and now we have to say “ Bye beautiful American girl store😢😢!
I was just there this summer, it’s a nice store! I’m so sad now, but at least I was able to go. Why does it have to close?!? so sad