American Girl's website was redesigned today! The website has a new refreshed look and is the culmination of the experimentation with the website layout that began in the fall of 2019.
This is the new homepage!
This is the new menu page.
This is the new shop page.
This is the new Create Your Own interface.
This is the new store page. Each store has its own unique page now.
Lastly, here is the Explore page, now called the Blog page.
Do you like the site's new layout? I think it's nice but will take some getting used to.