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American Girl Website Redesign

American Girl's website was redesigned today! The website has a new refreshed look and is the culmination of the experimentation with the website layout that began in the fall of 2019.

This is the new homepage!

This is the new menu page.

This is the new shop page.

This is the new Create Your Own interface.


This is the new store page. Each store has its own unique page now.

Lastly, here is the Explore page, now called the Blog page.


Do you like the site's new layout? I think it's nice but will take some getting used to.

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5件のコメント


maryanne875
maryanne875
2022年4月18日

no because you can not see if the item is in stock at the store

いいね!

I don't like the CYO page. There's no place to "save" your design and any previous designs can't be found. I had several saved dolls that I created and now can't find them.

いいね!

KirstenKitFan
KirstenKitFan
2022年4月16日

the 'shop | play' pop up (when you enter the site) has a unique shape instead of just a rectangle and the character banners look a lot nicer! i like how the historicals have their pic on the right and the gotys are on the left (besides joss) :)

いいね!

Eventually this will be easier to use. The search button is moved. Look for the magnifying glass below the personal information.

Also, if you happen to use PayPal, after you have your cart do NOT go to the check out button. That will be only for credit cards. Go to the bottom of the page. I think it is See Cart. That gives you more options to pay including PayPal.

いいね!

Evette_stan22
Evette_stan22
2022年4月16日

I actually like the new setup! I went the website earlier today and was pleasantly surprised to see the new layout! It’s easier to find certain items without looking them up! 😊

いいね!
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