top of page

An American Girl Theme Park? (Why That's Probably Not Happening)

American Girl is no stranger to location-based entertainment experiences, from stores to restaurants to museum exhibits to live stage shows. But Mattel, the company that owns American Girl, is trying something new. A theme park in Glendale, Arizona, which is scheduled to open next year.

Many Mattel properties have been announced to be part of this theme park, including Barbie, Hot Wheels, Thomas and Friends, Masters of the Universe and much, much more. However, American Girl has not been announced to be part of the park. And, to be honest, it probably won't.

Why, you may ask? Ever since Mattel bought American Girl from Pleasant Company in 1998, they have mostly separated American Girl from other Mattel brands, with the exception of featuring American Girl in their Mattel Toy Stores and website.

When you think "Mattel", you usually think of the toys that have "Mattel" logos on their packaging, but American Girl doesn't have any of that symbolism. In fact, if you go on the American Girl website, the only mention of Mattel is at the very bottom of the page, with the Mattel logo and a mention of the "Mattel Family of Companies".

Due to this separation, I find it very unlikely that there will be any American Girl experiences at this theme park, but if you guys think differently, let me know in the comments!

731 views17 comments

Recent Posts

See All
bottom of page