In summer 2018, I made a post of every Truly Me holiday dress up to 2017. We've had 5 more dresses since then, so I figured it was time for an updated version!
The first one in 1998 was simply called the Holiday Outfit. Surprisingly, it lasted until 2001 and cost $22.
1999's holiday dress was called the Year 2000 Outfit and cost $25.
2000's holiday dress was called the Twilight Outfit and cost $26.
2001's holiday dress was called the Garnet Holiday Outfit and cost $26.
2002's holiday dress was called the Starry Night Outfit and cost $26.
2003 was the first year that American Girl offered 2 holiday dresses- the Radiant Rhinestones Dress ($30) and the online-exclusive Shimmery Gold Dress ($24).
2004's dress was the Merry Moonlight Outfit, which cost $30.
2005 was the first year that there were 2 dresses both available in store, online and from the catalog: the Chocolate Cherry Dress and the Gala Party Outfit. Both dresses were $30 each.
The 2006 holiday dress was the Sweet Sequins Party Outfit. It cost $28.
The 2007 holiday dress was the Midnight Holly Outfit, which cost $24. 2007 was the last year with only 1 holiday dress until 2018.
2008 had 2 dresses- the Scarlet and Snow Outfit and the Silver Belle Outfit. Both outfits were $28.
2009 brought the Sparkly Plum Outfit and the Fancy Flower Outfit. They both cost $36.
2010's dresses were the Snowflake Ball Gown and the Ruby and Ribbon Dress. They both cost $36.
2011's holiday dresses were the Frosty Party Outfit and the Merry and Bright Dress. Both were $36.
2012's dresses were the Purple Party Outfit and the Rosy in Red Outfit. Both cost $36.
2013's dresses were the Sparkle Party Dress and the Brocade Holiday Dress. Both were $36. In addition, for the first time there was a store-exclusive holiday gown, the Merry and Bright Gown Set, which cost $72.