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Fate of American Girl Create Your Own Dolls Left Unknown

When several social media users contacted American Girl about the availability of the Create Your Own doll, American Girl responded with a generic answer about them not being available and there being no updates at this time. So basically, they could come back, they could not come back.


However, there's a reason for the abrupt stoppage of Create Your Own services, even if AG won't point-blank say it. There have been extensive tariffs put on goods manufactured in China and other foreign countries in the past month, which has led to force companies to rethink how much they need to charge for things. When Create Your Own first launched in 2017, a Create Your Own doll cost $200, which was a lot of money, but once inflation started hitting from the COVID-19 pandemic, the price went up to $225, which is out of reach for a lot of people. Now that tariff-related price increases are starting to occur, it could cost over $200 to make one Create Your Own custom doll, which could potentially lead them to cost well over $400 to be profitable.

 
 
 

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12 Comments


I wonder why they shut it down ? I hope it comes back also right when my grandma was going to get me doll I created

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I wonder why they shut it down? And right before my grandma would get me one.

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JainaRose
JainaRose
Apr 27

$400???

Phew. Glad I'm capable of rewigging, restringing, and need to get the courage to eye swap. Gonna start with removing the silver eyes from some custom bait dolls, and putting new eyes in doll heads I bought whose eyes and wigs were removed. Save a AG Felicity--she's in gorgeous shape minus her eyes being gone. In December I finally found a donor GT8(? Felicity lookalike with bangs, had the soft red lashes!), and need to get cracking on learning how to eye swap.

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olipop890
olipop890
Apr 21

Right when I want one huh?!?!?!

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