top of page
Search

Mattel Doll Sales Flat in Q4 2025

  • Writer: Admin
    Admin
  • 5 hours ago
  • 1 min read

It has been reported that Mattel's doll sales were flat from last year in the final quarter of 2025. In 2025 as a whole, doll sales declined 7%, but this decline was attributed to a decline in sales of Barbie dolls specifically. It has been reported before that American Girl sales were increasing in 2025.



 
 
 

Recent Posts

See All
Historical Character Release Theory

Hi guys! This isn't so much of a theory as me manifesting my wishes for American Girl's 40th anniversary on this blog, but I was thinking about the rumored new Courtney items and thinking - shouldn't

 
 
 
bottom of page