New American Girl Collector Dolls for 2025 - Wicked and Wednesday

American Girl is rumored to be releasing 2 collector dolls themed to 2 popular female-led franchises making a comeback in 2025.

In late 2025, Wednesday season 2 is releasing, and to coincide with the release, American Girl is rumored to be releasing a Wednesday collector doll for $275. (Coincidentally, American Girl Live in Concert alum Melody Munitz is playing the role of Wednesday in the national tour of the Addams Family musical right now!)

Also towards the end of 2025, specifically November, the second half of the Wicked movie, Wicked: For Good, will be releasing. Buoyed by the success of the Wicked musical outfits in Kavi's collection, American Girl is rumored to be releasing Elphaba and Glinda collector dolls ($310 each) and two fashion packs for each character for $75,