Potential Girl of the Year Launch Event?

American Girl is advertising an AG Rewards event where guests will be entered to win "Girl of the Year prizes" on August 22 and 23rd. While there's no indication that this is the Girl of the Year 2026 launch event, the hint that there will be GOTY prizes makes me think... could this be it?

I'll do some more investigating on the store website. Wish me luck!