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The Holiday Release Wasn't Today... So When Will It Be?

I woke up early this morning to blog about all the new holiday items I thought AG would be releasing today- only to wake up to nothing but the Sapphire Splendor doll we've seen before. I then went back to bed because it was 4 am and I needed sleep, but I was wondering- if today isn't the new release, then when will it be?


I have a few theories. My first theory is that the release will be on September 30th or October 3rd. Why those days, you may ask? For a few years in a row, AG has been releasing holiday items on October 1st. However, October 1 is a Saturday this year, and AG never releases products on weekends unless it's the Girl of the Year launch. It could either be on Friday, September 30th, Monday, October 3... or maybe even Thursday the 29th!


My second theory is the First Thursday theory. Many times this year, American Girl has had small releases on the first Thursday of the month. That's when 92 released, that's when the historical pajamas released, that's when Corinne's summer items released, so on. The first Thursday of October is October 6th, so it could also be that day!


When do you believe the new holiday pajamas will release?

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16 commenti


Erin Rochelle
Erin Rochelle
20 set 2022

I think it was dumb for them to email us a countdown to a holiday drop when it was just the same one product as a week

Mi piace
Risposta a

Maybe there are supply chain issues. Otherwise why advertise J&J as coming soon? AG may have been pushing for a lot of items released in Sept to increase quarter 3 sales figures. Or maybe all these releases have pushed them over the edge and they’ve lost control. Who knows…??

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Erin Rochelle
Erin Rochelle
20 set 2022

I have disliked their holiday pj's every year. I saw someone on Instagram say the dress that released in stores yesterday will be online this thursday.

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Dollydolls
Dollydolls
20 set 2022
Risposta a

ooo I hope so!! thanks for the hope!

Mi piace

Dollydolls
Dollydolls
20 set 2022

I do wonder why AG thinks a week or less would make the difference though lol unless it has to do with the fact the website was even giving me issues if I wanted the holiday doll, I could not find it without trying really hard to until their update with it this morning maybe other customers complained I just know we already had last year's holiday doll in hand by now. and I think the holiday items also all dropped at the same time if I remember right. it's better for me finacially for them to wait until october but impatient me wants to at least look! I wonder why they said "Holiday Items" mentioned before today, implied it…

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Dollydolls
Dollydolls
20 set 2022

I kind of hope it's Thursday since that is when the "Holiday" doll is being postponed to be released to the public, but if it takes longer that would be fine with me lol, I need to get christmas outfits for my daughter, and the advent calendar, did you also see on their website advertising a collab with Janie and Jack? when I go to the J & J website they already have Christmas dresses listed so maybe one of them

belongs to AG, or at least that's a sign it's not too early for them. I didn't stay up because my time zone would of been 2AM!! but I did take a peak here and there throughout the morning.…


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Dollydolls
Dollydolls
20 set 2022
Risposta a

yes they're all so cute, Im excited, the quality looks nice, possibly better than when they collared with LSF for spring.. their clothes were super small, I normally go a size up anyway for my kid. like the prices are up there, but then again AG usually is anyway lol

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Evelyn
Evelyn
20 set 2022

I thought it could be some technical issues with the website and that they will be available later but still today

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kerrvillegirl
kerrvillegirl
20 set 2022
Risposta a

Thank you!

Mi piace
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