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What Is American Girl Couture For A Cause?

Yesterday, I posted sneak peeks of American Girl's Couture for a Cause line, but I didn't explain it well enough: just posted the sneak peek photos after I saw them on Instagram. But today, I hope to explain this new thing AG is doing for the 2020 Holiday season!


As you may know, AG has a partnership with Swavorski, where they put crystals on doll clothes and sell dolls for a higher-than-normal price. Instead of making a three-of-a-kind doll and selling them at flagship stores for $5000 like last year, American Girl decided to make three one-of-a-kind dolls and put the dolls up for auction. According to an American Girl press release, proceeds towards the dolls will go to the First Responders Children's Foundation, which helps the families of first responders, especially those who are helping with the COVID-19 pandemic.


The dolls will be revealed on Tuesday, November 17.