American Girl hasn't fully retired a Historical doll in nearly a decade. The last time a Historical was retired, Grace was Girl of the Year, Truly Me had just became the name of American Girl's modern line, and the BeForever name change just happened. However, just a year prior to Caroline Abbott's retirement, four other American Girl dolls were retired - Ivy Ling, Ruthie Smithens, Cecile Rey and Marie-Grace Gardner. American Girl claimed to retire these dolls, who were all best friends to other dolls (or to each other, in the case of Cecile and Marie-Grace), because of the BeForever rebranding where girls were expected to be the dolls's best friend, but these retirements also had various implications on American Girl's line of dolls. Ivy was the only Asian character doll available at that point, and Cecile was only the second Black character ever created by American Girl, and the first not to have been enslaved. Their various retirements were criticized by advocates for diversity and representation in toys, but American Girl still went on with it.
After what happened, American Girl has had various other problems with their treatment of characters of color, especially Black character dolls in particular. While Melody Ellison got a lot of attention from American Girl upon her release, as well as Luciana Vega in 2018 and Corinne Tan in 2022, others haven't fared that well. In 2016, after American Girl was called out on live television for never having a Black Girl of the Year, a dark-skinned Truly Me doll was taken from the lineup, given a quickly put-together collection and called Gabriela McBride, Girl of the Year 2017. However, American Girl still released the white blonde doll that has been theorized to be the planned Girl of the Year 2017, Tenney Grant, only one month after Gabriela released, with a much-more publicized release, a much bigger and elaborate collection, and American Girl's first boy doll. American Girl's first Asian doll since Ivy retired, Z Yang, was also released around this time - again, another retired Truly Me doll with small alterations - and by the time 2018 ended, Z was retired, despite not being marketed as limited-edition.
Then, after the Black Lives Matter protests of summer 2020, where many companies made performative statements in support of racial equality, a line focusing on social justice issues called World By Us was released in the fall of 2021, with a dark-skinned and dark-haired Black character, Makena Williams, a Latina character, Maritza Ochoa, and a light-skinned and light-haired biracial character, Evette Peeters. The characters were only released with a few items, with their collections never expanding beyond the initial amount, and it was leaked a few months after their release that Evette was supposed to be a darker-haired and skinned character named Daisy. The line was never given attention and marketing beyond months like Black History Month, and by the end of 2023, it was beginning to be phased out. Around the same time, two other characters of color were released, Black historical character Claudie Wells and Kavi Sharma, the first ever South Asian Girl of the Year and the second South Asian character overall. Both their releases were overshadowed with other announcements from American Girl. In Claudie's case, a collaboration with Harry Potter, a literary property written by a known transphobe and racist, and the revamping of the entire Truly Me line with 23 new dolls happened right after her release. Claudie didn't even get a catalog cover! In Kavi's case, two new white historical characters, Isabel and Nicki Hoffman, released one month after she did with a bigger marketing push and more media attention, and her year was cut short after the 2024 Girl of the Year, white character Lila Monetti, was released three months early.
And now, this takes us to today. I went on American Girl's website to see what was going on with the sale I had heard about, only to see three dolls on sale. Truly Me 67, who was overstock from the aftermath of the Truly Me revamp. Corinne, who is on her way out after being the Girl of the Year 2 years ago. And Claudie Wells - as well as a lot of Claudie's items.
There are several theories to why Claudie is on sale. American Girl has put dolls on sale before, but this seemed like more of an overstock sale than a sale on anything else, judging from the age of the items on sale. The first thing I thought of was that meet books are being phased out in favor of journals, and American Girl probably wouldn't have been able to get Claudie's #1 New York Times bestselling author, Brit Bennett, to write a mere journal.
But then, it hit me. American Girl had screwed Claudie over from the beginning.
Sure, they were able to get Brit Bennett to write her books, and they gave her a decent-sized collection. But something lingered in my mind while I was thinking about Claudie - the fact that in the initial tweet that Brit Bennett put out that got American Girl to contact her, she wanted to write about a Black girl from the 90s. American Girl then told her that it was "too soon" for a 90's doll, but then only SIX MONTHS after releasing Claudie, they released not one, but two 90s dolls - and they were both white.
I've seen some people on American Girl boards claim that white dolls sell better than dolls of color, and that American Girl isn't a charity and needs to pander to what is a safe bet to sell. Which can make sense from a point, considering the character dolls we are discussing cost $125 each and the median net worth of a white family is, on average, ten times higher than a Black family. But at the same time, even if statistics would say the target audience of American Girl seems to be 8 year old white girls, shouldn't other races, cultures and ethnicities be represented as well? Half of America's children are children of color, and many children of color come from families that aren't part of the statistics and can afford American Girl dolls and products. And even if net worth statistics were the only thing that mattered to American Girl, there'd probably be a lot more Asian character dolls out there, considering the same study says that Asians have the highest average net worth out of all races in America.
It's not about the net worth. It's about being perceived that a doll of color is a risk - but what is a risk when representation is on the line?
Every child in America will eventually interact with someone from a different ethnicity as them, especially considering, like I said, how half of America's children are of color. And being represented matters - not just for girls who look like dolls, but for girls who know people who look like dolls, or girls who will meet people that look like dolls.
Which is why the possiblity of Claudie being retired is crushing me. If Claudie is gone, American Girl will have only two Black historicals left - one of which had to suffer the trauma of being enslaved, and another who had to suffer through the Civil Rights movement. Not a lot of elementary schoolers know about the Harlem Renissance, and the joy and creativity and culture it brought to the African American community. Claudie did a great job at raising awareness of it, her stories were among the best American Girl books I've ever read, and she is such a stunning doll. Her story deserves to be told, and every child in America's story deserves to be told, no matter where they come from or what skin color they have.
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It comes down to sales. AG has a lot of options but some don't sell nearly as well, and whether it looks right or not they have to deal with financial reality.
I feel like other minorities really don't care about this though and prove AG right that they don't really want to spend life savings on a doll and prioritize other things in life lol just a random thought I'd love to hear more from actual POC themselves instead of assuming what they feel?
I love Claudie so much :-) I hope that they continue to add to her collection!