American Girl Doll News

Today is Josefina's birthday! She was born this day in 1815, making her 211 today.

Today is Blaire's birthday. She was born this day in 2009, which makes her 17 today!

This month's Doll of the Month is Kira Bailey! "Kira Bailey is living her dream: Cuddling koalas and bottle-feeding baby kangaroos. Kira and her mom are spending the summer at a wildlife sanctuary in Australia helping her aunt Mamie, a veterinarian, care for the animals. When Kira falls in love with an orphaned koala joey, her joy is complete—until a health emergency pulls Aunt Mamie away. Suddenly Kira can’t seem to do anything right. She’s put the wombats and her beloved ko

Today is Francie's birthday! She was born in either 2015 or 2016, making her either 10 or 11.

In 2020, in the midst of the Covid-19 pandemic, Americans everywhere took to the streets to demand justice for the Black community in the wake of several murders of Black people at the hands of the police, most notably the murder of George Floyd. This led to many corporations making promises to the Black community and communities of color that they'd do better for them. In American Girl's case, this meant more representation in dolls, stories and products. In 2020, there were

American Girl is having a St. Patrick's Day sale! Now until March 15, most items online are 20% off, with the usual exclusions. But that's not all! American Girl is also having limited time deals on select dolls, up to 40% off! These dolls are included: Raquel Summer Lila Courtney Nanea Melody Kaya Belle Tiana Rapunzel Ariel Cinderella Peaches and Cream Collector Doll 2025 Glimmering Gold Collector Doll Cinderella Collector Doll 2024 Pink Stardust Collector Doll

American Girl has a small release today! First, in major Bitty Baby news, there is a new Bitty Baby meet outfit. You can buy the outfit in pink or blue with the same dolls. Also, for all of you 18 inch collectors out there, there is a new treat seat and doll tiara available to purchase!

EDITED 4:59 PM EST - In a new piece of content posted on American Girl's Instagram, a new outfit combination was posted! This is with Julie's school top, the School Day pants, and the Zebra dress meet outfit vest - thanks DyillGlea for letting me know this isn't a brand new outfit! I don't have any of these outfit pieces, so I didn't realize this wasn't new :) I love this outfit!

Who will be the Doll of the Month in March 2026 - Isabel Hoffman, Makena Williams or Kira Bailey?

American Girl's new catalog is being shipped to homes across the country! There are 2 different covers you can get, one with Disney Princesses, the other celebrating AG's 40th anniversary.

Now until March 31, American Girl is offering double AG Rewards points on books!

American Girl is having a weekend sale for AG Rewards members! Silver members get 15% off orders $125 or more, Gold gets 20% off, and Berry gets 25% off. This deal ends on Monday, March 9!

Hi everyone! I've been home from college for spring break, and I got to open my Playline Jasmine! I dressed her up in the Orange You Glad It's Summer Truly Me outfit and let her hair down, and she looks so pretty. Here she is!

Today is Marie-Grace's birthday. She was born this day in 1843, which makes her 183 today!

New month, new American Girl release! These new items are new for the month: First, we have a birthday set! The Pink Party Ready Dress costs $38 and the Unicorn Pinata and Accessories cost $55. Next, we have the Chestnut Charm Horse, which costs $145. Next, we have 12 new outfits themed to birthstones: These are $60. Finally, we have a Pleasant Company tote bag, which costs $28!

Today is Ivy's birthday. She was born this day in 1966, which makes her 60 today!

The 2026 Winter Olympics just concluded, and with that, the Internet has fallen in love with figure skater Alysa Liu, who became a gold medalist during the games. But what some might not know about Alysa is that she partnered with American Girl in 2022! Alysa was featured in several promotional photoshoots for Corinne, who enjoys winter sports and like Alysa, is Chinese American. Additionally, in Corinne's books, her little sister Gwynn, who is an aspiring figure skater, is a

American Girl has announced a slate of books releasing this year! To start us off, a book that we already knew was coming out, The Giant Book of Activity Fun, releasing June 23, now has a cover. Additionally, 3 books are releasing on October 6, 2026. The first is a reprinting of the classic Feelings Book with a new cover. " The bestselling experts behind The Care & Keeping of You bring you a DELUXE version of The Feelings Book: The Care & Keeping of Your Emotions (1 MILLION C

A new pink birthday dress has been spotted in American Girl stores. It should be online soon - stay tuned for updates!

It has been reported that Mattel's doll sales were flat from last year in the final quarter of 2025. In 2025 as a whole, doll sales declined 7%, but this decline was attributed to a decline in sales of Barbie dolls specifically. It has been reported before that American Girl sales were increasing in 2025.