I wasn't surprised, and neither is anyone at this point- but American Girl's sales dropped- AGAIN! They dropped by 21% in the first quarter of 2018 due to lower sales across sales channels.

Mattel is going to have a conference call at 5 pm tonight, where they will announce their turnaround plan for American Girl. Let's hope this plan works- American Girl will NOT GO THE WAY OF THE DODO BIRD!