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American Girl Trademarks ‘Senona’ - Girl of the Year 2026?

This was the worst day ever for American Girl to trademark a future doll name - I had surgery again! Luckily, Kananiandlindsey emailed me to tell me American Girl trademarked the name ‘Senona’ in dolls.



I immediately went to the name origin tracker, and Senona is a Spanish name that means “lively”, meaning that Senona will most likely be our 3rd Latina Girl of the Year after Marisol in 2005 and Luciana in 2018!



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Awesome! I am looking forward to finding out more about her!

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Thanks for updating us! I hope you are recovering well with your surgery ❤️

On an unrelated note, I wonder what will happen with AG's contemporary line? It seems like WBU isn't a focus anymore for AG, but I wonder if any more contemporary dolls will be released. Who knows, maybe Senona will be one of them if she's not a GOTY!

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Yeah, I think the World By Us line has already ended even though Makena is still availabe. American Girl does not at all pay any attention to this line anymore. But I think we would get a hint if this is a contemporary character.

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Senona will be Costa Rican American

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It’s also possible she could Mexican American or Cuban American. She also be from Argentina, Bolivia, Peru, Central America.

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@Thanks for update. More importantly, hope the surgery went well and you are healing nicely.

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