At the beginning of this year, American Girl introduced a new logo. I was thinking about that this morning while in the car, and decided, why not do a post about all of American Girl's past logos?
This was American Girl, well, Pleasant Company's logo for it's entire run, from 1986 to 1998.
![](https://static.wixstatic.com/media/175410_bf3592fff232418087a4111d8924a155~mv2.png/v1/fill/w_200,h_148,al_c,q_85,blur_3,enc_auto/175410_bf3592fff232418087a4111d8924a155~mv2.png)
After the company was bought by Mattel, "American Girl" started being used more frequently to refer to the company as a whole, and the Pleasant Company name was phased out around 2004.
This logo, for American Girl, was first used around 2000 and was phased out around 2015 in favor of a minor revision.
![](https://static.wixstatic.com/media/175410_bc58aab021044605b55d3d11694aafa9~mv2.webp/v1/fill/w_155,h_63,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/175410_bc58aab021044605b55d3d11694aafa9~mv2.webp)
The second "American Girl" logo, used from 2015 to 2022, looked like this:
![](https://static.wixstatic.com/media/175410_78187b0dbc614f6d95b88e95d06c5944~mv2.png/v1/fill/w_69,h_46,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/175410_78187b0dbc614f6d95b88e95d06c5944~mv2.png)
The third and current logo was introduced at the beginning of 2023:
![](https://static.wixstatic.com/media/175410_e3826519b3d04b3084583ef6a65bea17~mv2.webp/v1/fill/w_94,h_24,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/175410_e3826519b3d04b3084583ef6a65bea17~mv2.webp)