The agency that redesigned American Girl's logo and marketing materials, Pentagram, posted some more insights on the redesign - as well as sneak peeks at new products!
If you want to see more about the story behind the rebrand, go to this link: https://www.pentagram.com/work/american-girl/story
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That tent will be useful after AG drains my entire bank account with the historical re-launch. 🙃
Hmm.... that Pentagram rebrand link was really interesting (and exciting) and had some VERY interesting images if you keep scrolling all the way towards the bottom!
The rebrand company site is very interesting. Thanks for sharing that source doc. It looks like we're going to see a store that's not just toys but now housewares for all us grownups. I can almost get behind it except I'm too cheap to buy really expensive stuff most of the time - but you never know. They had some great pictures of some non doll/toy items. We're talking candles, sheets, dinnerware, the whole nine yards. I can see where that could be a super shopping experience for moms and kids.
I'm loving those red pinstripe AG PJs. They look classic and well made instead of fast fashion.