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American Girl New Product Sneak Peeks

The agency that redesigned American Girl's logo and marketing materials, Pentagram, posted some more insights on the redesign - as well as sneak peeks at new products!



If you want to see more about the story behind the rebrand, go to this link: https://www.pentagram.com/work/american-girl/story

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May 04

That tent will be useful after AG drains my entire bank account with the historical re-launch. 🙃

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Right there with you!!

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Hmm.... that Pentagram rebrand link was really interesting (and exciting) and had some VERY interesting images if you keep scrolling all the way towards the bottom!

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The rebrand company site is very interesting. Thanks for sharing that source doc. It looks like we're going to see a store that's not just toys but now housewares for all us grownups. I can almost get behind it except I'm too cheap to buy really expensive stuff most of the time - but you never know. They had some great pictures of some non doll/toy items. We're talking candles, sheets, dinnerware, the whole nine yards. I can see where that could be a super shopping experience for moms and kids.


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I'm loving those red pinstripe AG PJs. They look classic and well made instead of fast fashion.

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I love those pajamas too! They also remind me of Molly’s pajamas.

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