On Facebook, American Girl commented this about the recent price increase from $98 to $110:
"Last fall we introduced unique product collections (such as the Gift Trunk) and varied pricing to give customers new ways to shop at different price points.
While we’re still offering special collections and varied pricing, we found it necessary to increase the base price for an 18” doll and book. We will continue to pass along extra savings to our customers through promotional bundles, exclusive Rewards perks, every day free shipping (on orders of $125+), more flexible payment options, and other special offers throughout the year.
To ensure customers always get the best savings, we highly recommend becoming an AG Rewards member, where joining is easy and free."