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American Girl Price Increase Explanation

On Facebook, American Girl commented this about the recent price increase from $98 to $110:


"Last fall we introduced unique product collections (such as the Gift Trunk) and varied pricing to give customers new ways to shop at different price points.


While we’re still offering special collections and varied pricing, we found it necessary to increase the base price for an 18” doll and book. We will continue to pass along extra savings to our customers through promotional bundles, exclusive Rewards perks, every day free shipping (on orders of $125+), more flexible payment options, and other special offers throughout the year.


To ensure customers always get the best savings, we highly recommend becoming an AG Rewards member, where joining is easy and free."

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5 Comments


27kacle01
May 05, 2020

Why does American Girl doll have to make their stuff expensive. Now a days a lot of kids want american girl dolls and they can't get one because it is way to expensive. Like they can't even get sets because little one cost like $30! They need to stop raising their prices!

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Corrine tan
Corrine tan
May 05, 2020

Is when this summer are we getting more joss stuff?

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berri
berri
May 04, 2020

That makes more sense. since truly me dolls come with a book now. I do wish though that if you bought a doll by itself you would get free shipping because if a girl wants to but a doll with free shipping she has to save up $125 and then after tax it would cost her about $136. Thank you for letting me know about the post.

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kmd216
May 04, 2020

I don’t understand it seems like they were avoiding the question

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Minnie
Minnie
May 04, 2020

okay that makes way more sense

I willtell my mom that cause I don't think she know maybe she does I don't know .

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