This isn't a surprise at all, sadly...
For quarter 2 of 2020, sales for American Girl went down. But by 16%.
To be honest, this isn't that bad. We're in the middle of a pandemic, and in quarter 2 of 2019, sales went down 22%. There wasn't a pandemic in quarter 2 of 2019, and sales tanked more then.
I hope once this coronavirus stuff is over with, things turn around for American Girl!