This isn't a surprise at all, sadly...
For quarter 2 of 2020, sales for American Girl went down. But by 16%.
To be honest, this isn't that bad. We're in the middle of a pandemic, and in quarter 2 of 2019, sales went down 22%. There wasn't a pandemic in quarter 2 of 2019, and sales tanked more then.
I hope once this coronavirus stuff is over with, things turn around for American Girl!
@kmharmon120 sadely it didnt end
Maybe so Sydney, maybe so. This COVID-19 thing shouldn't last for too much longer. At least I don't think it will. Although, I have heard rumors lately that overtime, all the stores will be closing down again and we might have to stay in our houses once again unless it is necessary to leave. I really hope that's not true. We are now in phase 2 of the pandemic, and I'm really hoping this fiasco comes to an end very soon.