top of page
  • Writer's pictureAdmin

American Girl Sales Down in 2022

American Girl's sales were down 17% in the fourth quarter of 2022. For the overall year, sales were down 16%. This was reportedly due to the lack of sales of Corinne and the Historical Character dolls.


How do you guys think AG should be promoting their character dolls? They need more focus in the line and better promotion, as well as more and higher-quality content tied to the dolls.

2,202 views114 comments

Recent Posts

See All

114 comentarios


Dollydolls
Dollydolls
10 feb 2023

I don't understand comments being rude about young kids having them, the point of the post is to encourage ways of improve of sales.. cutting off an age is not going to help but make it worse by limiting buyers.. but luckily parents still make the ultimate decisions lol my kid in fact mostly had her early dolls (started at 2 years old) in their original boxes for a few years and extremely cared for, but those that chose to let their kids loose with them kudos on them for letting kids be kids and if anything helping the company a lot lol AG ultimately doesn't care what you do after check out. It's not like they sell out o…

Me gusta
AG&KpopLover
AG&KpopLover
11 feb 2023
Contestando a

Love this! Me and my daughter love playing and collecting too. More collecting and photography now that she's older.

Me gusta

A note on prices…


Are they outrageous and not attainable for most families? Yes. However we need to keep in mind this was always their history.


In 1986 Kirsten's School Dress with Shawl was $20, out that in an inflation calculator and that would be $53.40 today. Molly’s™ Plaid School Outfit today is only $38 comparatively. Cheaper quality, but also less expensive.


I think they need to nix half their stuff and focus on storytelling again.

Me gusta
AG&KpopLover
AG&KpopLover
11 feb 2023
Contestando a

And hold value too, you can re sell most of the items for a good price, not a few dollars like most other toys.

Me gusta

Whitney Hartney
Whitney Hartney
10 feb 2023

They need to put more work back into the historical line. We need well researched, historically accurate clothing and accessories. We also need books like they used to write where we get the meet story, birthday story, holiday story, etc.

Me gusta

AgLover6212
AgLover6212
10 feb 2023

It’s cuz they were too busy promoting dolls that a lot of people already had.

Me gusta

That sucks... does this mean that American Girl is ending?

Me gusta
Contestando a

I hope you're right. :`)

Me gusta
bottom of page