American Girl Sales Down in 2022
American Girl's sales were down 17% in the fourth quarter of 2022. For the overall year, sales were down 16%. This was reportedly due to the lack of sales of Corinne and the Historical Character dolls.
How do you guys think AG should be promoting their character dolls? They need more focus in the line and better promotion, as well as more and higher-quality content tied to the dolls.