After seeing Makena, Evette and Maritza on sale yesterday, it made me wonder, are the World By Us dolls retiring? It was clear these doorbusters were a clearance sale due to the addition of the old Truly Me line, and the majority of the World By Us collection was on sale as well, including the dolls for $90. They could be slowly retiring, similar to how GOTYs retire these days, so make sure to buy one before they're gone!

Even though this isn't that cool, I had a feeling this would happen. AG has never made a successful contemporary character line besides the GOTYs, so I had a feeling. Tenney and Logan didn't even last two years, and Z only lasted a year and a half back from early 2017 to the end of 2018...
These amazing girls + Z deserve better
Sigh, I knew this was gonna happen too. But these dolls are great! I would keep them available a little bit longer.
Maybe they’re just trying to advertise this character line and convince more people to buy it, since something is more likely to be bought if it’s on sale.
They haven’t really released anything new for WBU since release… I think that’s our biggest sign they were planning to retire early all along. 😭😭
GOTY has been successful and they are contemporary dolls. Other than that - you are correct.