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When Will Girl of the Year 2024 (Lila Monetti) Release?

Usually, the answer to "when will Girl of the Year 2024" release used to be way simpler. On December 29, Kavi released, and I thought "can't wait to be back here on New Year's next year!" That aged poorly when Mattel announced at the shareholder's meeting back in March that Girl of the Year 2024 will not be releasing on New Years, but earlier in fall 2023 so fans can get her for the holidays.


I always theorized a September/October release for Lila, but this has been all but confirmed when a September/October catalog was announced to be sent in the mail. So sometime in September or October, Lila will be releasing!


I really hope we get a concrete date. I'll be in college by then, and while there is an AG store in Nashville (where I'm going to study filmmaking), it is roughly a half hour away from my college and I'll have to figure out when to go off campus to get Lila without missing any classes... or homework... or secret film projects that 2020 AGTube will freak out about when they find out about... SHUSH SYDNEY

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32 opmerkingen


Kit Kittredge
Kit Kittredge
22 apr. 2023

Im fine with gotys being out over a year, and I was fine with the December 28th releases, but Lila releasing in SEPTEMBER?? That seems really early for a girl of the year. It’s a nice tradition to get to see the new girl of the year a few days after the holidays and look at her collection over winter break. It sort of takes away some of the special girl of the year things if she’s released in the fall.

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Vanessa's Dolls
Vanessa's Dolls
21 apr. 2023

This switch in time of the year when GOTYs are released makes me think it may have to do with the fiscal (funny word, I know) year for companies typically ending in September and maybe it makes more financial sense for AG now more than before to make this change. Of course, this may just be me overthinking this whole thing and they're doing this for some other reason we don't know of...

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Reageren op

I think you’re on to something. Since they are a for profit business I’m sure most of their decisions are financially related. If we want them to stay afloat in this lean economy we customers, collectors, and fans should cheer any efforts they make to remain profitable and functioning without reducing quality.

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Are any of you saying that Girl of the Year should NEVER be released before January 1st the same as those who wanted Girl of the Year to last more than one year? If so, can't you make up your mind? Unless you wanted something specific or no matter what AG does, it will never be right for you. Older Girl of the Years were released before the beginning of the year and no one complained that I know about.

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Reageren op

You guys are missing the point. I'm asking if the same people who wish for Girl of the Year to be around just one year are the same people who wished for them to be around for more than one year. I should have been clearer. I'm pretty sure this pattern lasted until at least Nicki and I think they were starting to be called Girl of the Year when Jess came out.

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AG By the Bay
AG By the Bay
21 apr. 2023

@Admin could you have a post off when the GOTY's were released in their year, or before their year?

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Admin
Admin
21 apr. 2023
Reageren op

Noted!

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Gina Dubner
Gina Dubner
21 apr. 2023

The problem I had with GOTY coming out after the holidays was I had to wait til the end of the year to get her, and then her collection was sold out. I think the pre-holiday release is a much better idea.

think of it like cars- the new model year always comes out in the fall.

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Reageren op

Great point and is true of the majority of American Girl customers and collectors. Very few people are in the position of being able to buy every doll the moment it releases no matter when it releases. Most of us have to juggle budgets and wishlists while we enjoy American Girl.

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