American Girl Doll News

It has been reported that Mattel's doll sales were flat from last year in the final quarter of 2025. In 2025 as a whole, doll sales declined 7%, but this decline was attributed to a decline in sales of Barbie dolls specifically. It has been reported before that American Girl sales were increasing in 2025.

Here's Chrissa's collection! Who should be Doll of the Month next month?

American Girl is having an anniversary clearance sale! Up to 40% off overstock items, as well as Disney dolls - this weekend only!

Hi guys! This isn't so much of a theory as me manifesting my wishes for American Girl's 40th anniversary on this blog, but I was thinking about the rumored new Courtney items and thinking - shouldn't Claudie and the twins get new things, too? Both Claudie and the twins haven't had much added to their collections since their debuts in 2022 and 2023, respectively, and I'd love for them to have new items. Last year, Melody, Maryellen and Nanea got new items, and that was the wave of new historicals before them, so fingers are crossed for new Claudie and Isabel/Nicki items as well!

The recent release of the Modern Era Historical collection has brought some controversy in the American Girl fandom, most notably due to the box art on the modern Addy doll, which depicts a tobacco field. This is clearly wrong, and this is unacceptable. In the comments section of a fan's post, Connie Porter, who wrote Addy's books, shared her thoughts on the matter, and spoke out against why this is wrong. "You better preach, girl! I had the same reaction when I saw the tobacco field as a background. Who did American Girl run this by? I had thought American Girl/Mattel would have had someone sitting at the table who picked up on what it meant to have the modern character still in the tobacco field. When it came to the development of Addy, Pleasant Company made sure that there was meaningful representation of her stories, the doll and the products. It did so by hiring an advisory board of African American professionals and literally had them at the boardroom table. No matter what some may say, not only does representation matter, but representation that is informed, intentional and has the power to shape policy and product matters even more." I couldn't have said it any better, Connie. Do better, American Girl.

Where she lives: Edgewater, Minnesota Her hobbies: Swimming, crafts Pet: Llama, Starburst What changes her life: Moving to a new school and being bullied What she discovers: Your voice can make a difference

Polly Pockets and Little People themed to American Girl are coming out very soon! Here they are, unveiled at Toy Fair:

American Girl's Valentine's/President's Day sale is in full swing! This weekend only, until February 16, if you spend $100, you get 15% off, if you spend $175, you get 20% off, and if you spend $275, you get 25% off! Plus, AG Rewards members get double points!

For Courtney's 50th birthday today, American Girl teased more "80's surprises" coming soon - do you think Courtney is going to get more items?

Today only, the Modern Era 14'5 American Girl historical collection is available to AG Rewards members!

Today is Courtney's birthday. She was born this day in 1976, which makes her 50 today!

What did I say about an American Girl book targeted towards older readers literally yesterday? The mysterious book on pre-order for October 13, 2026 has been revealed as a book titled Samantha: The Next Chapter, targeted towards adult collectors. This book is written by Fiona Davis, who is a New York Times bestselling author who writes historical fiction inspired by New York City. Adult fans can continue Samantha Parkington’s story in this historical-fiction novel set in 1920 New York City. Now 25 years old, Samantha is working hard to educate women in New York about suffrage and encourage them to vote in their first presidential election that fall. But when Samantha’s large inheritance, including her childhood Mount Bedford home, is stolen in a shocking scheme, she goes from socialite to shop girl overnight and experiences a very different side of New York City living in a boarding house. Searching for clues regarding the theft of her inheritance, she infiltrates the business of a notorious criminal in New York City. Determined as ever, Samantha will do whatever it takes to find answers and save her family’s legacy. The book is available for pre-order, for release on October 13.